tag:blogger.com,1999:blog-4785997162214274887.post4769981273580115251..comments2023-09-08T04:35:28.191-04:00Comments on GenerationYGive: Massaging the Message DOES MatterMiriam Kaganhttp://www.blogger.com/profile/04677983229887087437noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4785997162214274887.post-44332597972758815282009-02-07T17:41:00.000-05:002009-02-07T17:41:00.000-05:00Excellent article. I think it also make s the poi...Excellent article. I think it also make s the point of the importance of effective branding, marketing and communications in the non-profit sector. If people aren't aware of a cause or identify with it, they won't give!Mark Buzanhttps://www.blogger.com/profile/03453502200023699737noreply@blogger.comtag:blogger.com,1999:blog-4785997162214274887.post-48889764847096171702009-01-21T15:23:00.000-05:002009-01-21T15:23:00.000-05:00My friends have been making fun of this campaign f...My friends have been making fun of this campaign for the past week. I think it does matter what your message is just as much as how you say it and spread it. If your message is stupid, people will make fun of it. PETA may be spreading this one well, but it's only reaching more people who will make fun of it.<BR/><BR/>See Donor Power Blog's "Stupid Nonprofit Ads" series for more examples of wasted marketing.Anonymousnoreply@blogger.com