- We worry about how to drive online traffic to our sites. They are worrying about whether their sites are "mobi-compatible" for the various browsers any given PDA might be using.
- We worry about figuring out Google search and how to optimize for key words. They are worrying about the best platform to use for mobile advertising.
- We are still trying to figure out how to read our web analytics. They are trying to figure out how to email someone and text message them at the same time and not look like they don't realize they are talking to the same person.
- We wonder how the "viral" web can help us reach our financial goals. They wonder how "viral messaging" can help spread the word about their products.
I gotta tell you, in the world of nonprofit, my profit colleagues are my canaries in the goldmine. We are always a little late to catch on, but it's coming. And if you have never thought about any of the mobile concepts I mention above, or if the thought of thinking about it give you a headache- you are not alone and welcome to my nightmare. That is what worries me most-I cannot even begin to think of everything we are going to have to learn as a community.
And let's be clear: mobile is not some kind of fad. Mobile is here to stay and it matters and EVERYONE is doing it. And in Part II, I'll tell you why I think everyone is doing it-and why we need move faster on this than we did with the web.