When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities.
I posted about something similar Target was doing recently and promoting thru Facebook, and shared my thoughts on how the organizations involved in that effort were reaching out to folks to get most votes.
The Allstate"Click to Empower" campaign starts today, so the first thing I thought to do was to sign up for these folks email lists and find them on Facebook to monitor how they would be promoting this.
So far, this is what I have discovered:
2 out of 4 already have calls to vote clearly posted on their site
2 out of 4 have easy links to find them on Facebook
3 out of 4 have fairly easy to find newsletter subscription boxes on their site (couldn't find it on one for the life of me).
Excited to see how this develops over the next month!
So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens.
"I read on your blog, GenerationYGive, a recent post you wrote on Target’s Bullseye Gives campaign. We are launching a similar contest and need your help (and the help of your readers) to decide which one of four organizations will receive a donation of $100,000 to put towards economic empowerment for survivors of domestic violence.
Following up on last year’s successful click campaign on ClicktoEmpower.org, The Allstate Foundation has created another “click” campaign program that lets voters decide which charity, out of the four below, will receive a $100,000 grant. The organization that receives the most votes will receive the $100,000 grant and the remaining finalists will receive $10,000 each. The highlighted organizations include:
· Safe Horizon: Provides support, prevents violence, and promotes justice for victims of crime and abuse, their families, and communities
· YWCA USA: Works to eliminate racism and empower women
· Charity Cars: Provides disadvantaged families with a free vehicle and vehicle support services to assist in their transition from dependency to self-sufficiency
· National Family Justice Center Alliance: Works to provide training and technical assistance to existing and developing Family Justice Centers in the United States and around the world
To learn more about each of the non-profit organizations and their domestic violence programs go to www.ClicktoEmpower.org or www.facebook.com/clicktoempower, then vote for your favorite charity. When you’re done voting, there are easy share buttons to help you spread the word to your family and friends via text messaging, Twitter, and email.
Voting begins July 15 and ends September 12. To increase the organizations’ chances of winning, you can vote once a day!"
Direct Mail vs Email?
2 days ago